ANTONINA TEMEA, VALENTIN NEDEFF, MIRELA PANAINTE-LEHADUS, CLAUDIA TOMOZEI COMPARISON BETWEEN CHARACTERISTICS OF PRODUCTS WITH ECOLABEL AND THE ONES WITHOUT ECOLABEL
The main objective of this paper is to analyze and compare the characteristics of eco-labeled products (energy consumption, CO2, annual operation cost, price difference, payback period) versus the unlabeled products from category electrical and electronic products. The work synthetically presented some of the relevant conclusions of an eco-marketing research in Romania. It is useful for producers and distributors in order to increase their market position and gain competitive advantages.
Keywords: eco-label, electrical products, energy consumption